Pixel Perfect - Logo Development
Pixel Perfect would be a brand dealing with design and new media so the logo would have to fit that image. The first thing I thought of was using small squares to represent pixels and using the pixels to create the name. Going through different variations of this style, it just did not feel suitable for the brand. Trying to do something with PPMG (Pixel Perfect Media Group) was my next approach but that ended up not looking right either. Dropping the idea of four initials, I went with just two. I combined the two p's with help of negative space. My team member suggested that I change the center dot of the inside p to a square to represent a pixel and the idea came full circle. Working on the double p's, I went through various versions until I settled on one that was created out of two different sized squares.